Privacy Policy

Introduction

Visidex LLC ("we," "our," or "us") operates the website visidex.com and provides web design, development, and automation services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, and phone number when you contact us
• Company information and project details when requesting services
• Business information provided through our ROI calculator and assessment tools
• Newsletter subscription information
• Information submitted through contact forms, strategy calls, and service requests

Automatically Collected Information

When you visit our website, we automatically collect certain information through various technologies:

• IP address and device information
• Browser type and version
• Operating system and screen resolution
• Referring website and search terms
• Pages visited, time spent on pages, and click patterns
• Geographic location (city and state level)

Tracking and Analytics Information

We use various tracking technologies to understand how visitors interact with our website:

• Google Analytics: We use Google Analytics to track website usage, user behavior, and performance metrics
• Facebook Pixel: We use Facebook's tracking pixel to measure advertising effectiveness and create custom audiences
• Microsoft Clarity: We use Microsoft Clarity for user session recording and heatmap analysis
• Marketing Attribution: We track UTM parameters, Google Click IDs (gclid), and Facebook Click IDs (fbclid) for marketing attribution
• Social Media Integration: Information from social media platforms when you interact with our content

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our website and services
• To respond to your inquiries, comments, and requests
• To communicate with you about our services, including marketing communications
• To process transactions and manage client relationships
• To analyze website usage and optimize user experience
• To personalize content and advertising
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations and protect our rights
• To conduct business analytics and market research
• To retarget advertisements to previous website visitors

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who help us operate our business:

• Google LLC: Analytics, advertising, and cloud services
• Meta Platforms (Facebook): Advertising and social media integration
• Microsoft Corporation: Analytics and cloud services
• Netlify: Website hosting and form processing
• SendGrid: Email delivery services
• Cal.com: Appointment scheduling
• Cloudinary: Image and media hosting

Legal Requirements

We may disclose your information if required by law, to protect our rights or property, to investigate fraud, or to protect the safety of our users or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website. You can also opt out of targeted advertising through the Digital Advertising Alliance or Network Advertising Initiative.

Third-Party Services

Our website integrates with various third-party services that have their own privacy policies:

• Google Analytics: Google Privacy Policy
• Facebook Pixel: Meta Privacy Policy
• Microsoft Clarity: Microsoft Privacy Statement
• Cal.com: Cal.com Privacy Policy

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure hosting with reputable providers
• Regular security assessments and updates
• Access controls and employee training
• Data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and support
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records for legitimate purposes

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your information to another service provider
• Objection: Object to processing of your information for marketing purposes
• Restriction: Request limitation of processing in certain circumstances

To exercise these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We ensure appropriate safeguards are in place to protect your information during such transfers.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected and how it's used
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information to third parties. For more information about your California privacy rights, please contact us.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR). We process your personal information based on the following legal bases:

• Consent: When you provide explicit consent for specific processing activities
• Contract: When processing is necessary to perform a contract with you
• Legitimate Interest: When we have a legitimate business interest that doesn't override your privacy rights
• Legal Obligation: When processing is required by law

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: