Physical Therapy Clinic Website Performance and Design Overhaul

Midsouth Orthopaedic Rehab is a trusted physical therapy practice with multiple locations across the Memphis area. With a long-standing presence and a respected team of professionals, they needed a modern website that reflected the quality of their care and helped patients easily navigate their services online.

While the original site served its basic purpose, it lacked the performance, polish, and ease-of-use expected by today's patients. Specific challenges included:

• Slow page load speeds that hurt user experience and SEO
• Outdated design that didn't reflect the professionalism of the clinic
• Confusing scheduling system and broken links
• Poor mobile responsiveness
• Missing staff bios and limited control over content updates

We provided a full design and performance upgrade, making the site faster, more intuitive, and visually aligned with the practice's high-quality reputation.

Key Improvements:

• PageSpeed Optimization: Performance scores increased by 150%+
• Mobile-Friendly UX: Fully responsive layout for tablets and phones
• Polished Visual Design: Professional, welcoming, and easy to navigate
• Fixed Patient Scheduling: All appointment links updated and tested
• Improved Team Bios: Full staff showcase with consistent formatting
• Custom Blog & Publications Page: Highlighted their research and published work
• Integrated Location Info: Clear contact details for Cordova and Collierville offices

After the overhaul, the website:

• Loaded dramatically faster
• Delivered a smoother experience across all devices
• Supported better SEO performance
• Gave the staff full flexibility to manage content and media moving forward
• Made it easier for patients to find services and schedule appointments